On June 29, the virtualAd Age Next: Multicultural Marketing conferencebrought together industry leaders for panel discussions and one-on-one conversations on how brands, agencies, and other players in advertising are pushing others to rethink their approach to audience engagement and its impact on creative, media buying and measurement.
SHE Media CEO, Samantha Skey, sat down with LA Dunn, SHE Media Partner and Founder ofBlack Girls Eat, on the topic of Investing in BIPOC publishers at scale.
Watch the videobelow for highlights on the importance of brands and agencies taking an inclusive strategy to market via SHE Media’sMeaningful Marketplaceinitiative.
“If I am in the room…everyone is in the room! It may just be me here representing Black Girls Eat but I am definitely representing the hundreds of influencers who I know and love and are looking for the same opportunities”
— LA Dunn, founder ofBlack Girls Eat
Speaking directly to the AdAge audience is a valuable way forSHE Media Partnersto inform advertisers and agencies how (and why) they should direct spending toward BIPOC publishers who produce high-performing and high-quality content, and who have been historically excluded from significant media investment.
“Frankly I would rather have LA talk directly to Unilever or Proctor and Gamble or any of our clients because her creative energy is not something I can bring to the table myself.”
Learn more about advertising withMeaningful Marketplacesand reach our team firstname.lastname@example.org.
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